As the UK rental market evolves in line with the Renters’ Rights Act, Cording Residential Asset Management has partnered with flatfair to launch a new Tenant Guarantor service, designed to make renting more accessible for residents while giving landlords and operators greater confidence from day one.
The partnership reflects the continued evolution of the Build-to-Rent (BTR) sector, where professionally managed rental communities are increasingly focused on delivering a seamless resident experience alongside operational efficiency.
Traditional guarantor requirements can create challenges for many renters, particularly international professionals, graduates, self-employed tenants, and those without access to a UK-based guarantor.
The new Tenant Guarantor service helps remove these barriers by providing an alternative solution that enables eligible residents to secure homes more easily, without relying on friends or family members to act as guarantors.
By simplifying the move-in journey, the service creates a smoother and more inclusive rental experience for residents while supporting occupancy and operational confidence for landlords and operators.
Emma Parsons, Sales and Partnerships Director at flatfair, said:
“We’re seeing growing demand across the Build-to-Rent sector for solutions that make the rental process more inclusive and frictionless for residents, while still giving landlords and operators the confidence they need. Our partnership with Cording Residential is about supporting a more flexible approach to renting, one that reflects the changing needs of today’s market and delivers a better experience for everyone involved.”
As the rental sector adapts to regulatory change, landlords and BTR operators are increasingly focused on balancing accessibility with income security and risk management.
Through this partnership with flatfair, Cording Residential can offer an added layer of reassurance from the outset of the tenancy, helping reduce friction during the application process while maintaining confidence in tenant onboarding.
The launch of the Tenant Guarantor service highlights how innovation within Build-to-Rent can modernise the rental experience for all parties involved:
Through this partnership, Cording Residential Asset Management and flatfair are helping deliver a smarter, more modern rental experience designed for the future of renting.