Goodlord’s latest Rental Index reveals that in May 2025, average rents across England hit £1,226—a 3.7% increase year-on-year and the highest level since October 2024. Voids have held steady at 21 days.
flatfair's data aligns with this trend, showing an average rent increase of 5.11% from £1,313.62 (Jan–June 2024) to £1,380.77 (Jan–June 2025).
As the traditional “summer surge” in rental prices kicks in, tenants are feeling the squeeze. Not only are monthly rents rising, but many are seeing salaries fall month-on-month, with average new lease signers earning £37,676, down 2.5% from April. This mounting affordability gap is raising pressure on both tenants and agents.
How flatfair’s No Deposit solution can help:
Remove the upfront cash barrier
On average, tenants save £1,234.04 in upfront moving costs by choosing flatfair's No Deposit solution. This makes it easier for tenants to move in quickly, even as rental prices rise.
Shorter voids = faster tenancy starts
When deposits tie up tenant funds, move-in dates are delayed. flatfair frees up the funds, helping landlords reduce void days and letting agents maintain momentum.
Build tenant goodwill in a tight market
With rents rising and wage growth lagging, offering deposit-free alternatives sends a signal: we’re empathetic to tenant realities. That builds trust, and loyalty.
As the summer lettings season intensifies and rents trend upward, flatfair offers an agile, landlord-safe way to bridge affordability gaps for tenants, all without compromising on security. With tenants saving over £1,200 on upfront costs, it’s a win–win for agents, landlords, and renters alike.
Let your landlords know their properties could let faster and appeal to a wider pool of renters, without sacrificing protection, by offering deposit-free renting this summer.
Ready to streamline your deposit process while offering a market-leading deposit alternative to your customers? Book a demo with our team today.
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