New Builds & Housing Supply: How Agents Can Stay Ahead in 2026

The UK rental market in 2026 continues to feel the effects of a housing supply shortage. New-build completions are still behind demand, driving up rents and increasing competition among tenants. For letting agents, this creates both challenges and opportunities to deliver value to landlords and renters.

Market Trends & Impact

Limited housing stock means tenants are competing for fewer properties, often stretching their budgets. Landlords expect quick lets and consistent rental income, while tenants prioritise affordability and flexibility. Agents who streamline the rental process and remove financial barriers can win more instructions and satisfy all parties.

Opportunities for Agents

Agents can stay ahead by:

• Partnering with new-build developers to market properties efficiently.
  
  
• Adopting renter-friendly solutions that make properties more accessible.
  
  
• Minimising void periods to protect landlord income.

flatfair’s No Deposit solution addresses these needs by replacing traditional deposits with a flexible, cost-effective alternative, while still protecting landlords.

Staying Ahead in 2026

With new builds gradually coming online, agents who embrace solutions that improve tenant affordability while protecting landlords will thrive. flatfair’s No Deposit enables faster lets, happier tenants, and confident landlords.

Discover how No Deposit can transform your lettings.