Engaging Tenants Through Innovation: Fresh Property Group’s Partnership with flatfair

At flatfair we believe great renting starts with removing barriers, and our partnership with Fresh Property Group does exactly that. By offering flatfair’s No Deposit option across Fresh’s Build-to-Rent and co-living homes, residents gain a lower-cost, faster move-in experience while Fresh retains robust end-of-tenancy protection for their portfolio.

This collaboration puts tenant choice front and centre. Instead of tying up several weeks’ rent as a deposit, residents can opt for a one-off check-in fee that significantly reduces upfront costs and simplifies budgeting - helping Fresh attract and retain the kind of engaged, community-minded residents their schemes are built for.

For Fresh, the benefits are operational as well as reputational. Integrating an alternative deposit solution streamlines move-in admin, speeds up allocations, and complements Fresh’s resident app and on-site teams that prioritise swift resolution and excellent customer service - a combination that drives higher satisfaction and longer tenancies.

Together we’re proving that innovation isn’t just about technology, it’s about making renting fairer and simpler. flatfair is proud to partner with Fresh to deliver smarter, more engaging rental experiences that benefit residents, operators and landlords alike. Interested teams can request a demo to see how No Deposit works in practice.