The UK rental market in 2026 continues to feel the effects of a housing supply shortage. New-build completions are still behind demand, driving up rents and increasing competition among tenants. For letting agents, this creates both challenges and opportunities to deliver value to landlords and renters.
Limited housing stock means tenants are competing for fewer properties, often stretching their budgets. Landlords expect quick lets and consistent rental income, while tenants prioritise affordability and flexibility. Agents who streamline the rental process and remove financial barriers can win more instructions and satisfy all parties.
Agents can stay ahead by:
flatfair’s No Deposit solution addresses these needs by replacing traditional deposits with a flexible, cost-effective alternative, while still protecting landlords.
With new builds gradually coming online, agents who embrace solutions that improve tenant affordability while protecting landlords will thrive. flatfair’s No Deposit enables faster lets, happier tenants, and confident landlords.
Discover how No Deposit can transform your lettings.